Lectura SEO para enero

We’ve all seen it. Perhaps as search marketers, we’ve all dreaded it a little bit. But it’s time to start embracing the new personalized world that we live in.
[via searchengineland.com]

How much should you charge? How much do your competitors charge? If you outsource and get extra help on your SEO, how much should you pay? What if you’re in the UK? Or India? With a survey of 600+ SEO agencies, Rand puts together the numbers you’ve always wanted to know.

[via seomoz.org]

A bit lost on what you need to be tracking for social media? Interested in knowing what’s important and what’s not? Check out this simple guide to what your small business should and shouldn’t be doing to build social media analytics.
[via salesforce.com]

Tamar put together a crazy amazing list of the best internet marketing post from 2011 ranging from SEO, social media, and blogging to web development, content creation, and ppc. *thumbs up*

[via techipedia.com]

Between setting up some simple goals and filters in Google Analytics and using your brain, you can easily measure your low-performing pages and figure out how to optimize them.

[via kissmetrics.com]

As a white hat SEO, part of the work is creating amazing contagious content that can go viral. Ally gives some great tips on how to manage that team and test new copywriters out.

[via seogadget.co.uk]

Think content creation is a fad? Feel that ‘inbound marketing’ isn’t quite real? Check out Coca-Cola’s newest marketing plans, all centering around content creation and inbound marketing.

[via YouTube]

The tech world’s always changing and innovating. See who’s already got the hot factor in 2012.

[via mashable.com]

Planning on attending a conference this year? Check out Keyphraseology’s giant list, which spans the entire globe!

[via keyphraseology.com]

Michael does some testing and research around iframes and passing value to your site.

[via seroundtable.com]